12. Gabriel Mattar & Ricardo Wolff – Creatives don’t work like a machine

Gabriel Mattar and Ricardo Wolff have been a creative couple for most of their careers. In 2018, they joined INNOCEAN BERLIN as European CCO and ECD. We talked about Brazilian advertising, German efficiency, and how to put an unknown agency on the creative radar.

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11. Stefan Clauss – I’m a pain

Stefan Clauss is a co-founder and CEO of Heimplanet. He quit his job in advertising to challenge the outdoor industry with a revolutionary tent. We talked about the struggles of building a brand and growing up.

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10. Alice Bottaro – It’s a team sport

Alice Bottaro is an award-winning creative director, copywriter, and co-founder of SheSays Berlin. We talked about the Wi-Fi dogs she invented, the story of Bertha Benz, and what kind of environments support exceptional ideas.

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9. Dave Hause – Work hard at it

Dave Hause is an American Singer-Songwriter. His childhood dream came true, and he can make a living as a musician. We talked about songwriting, his relationship to social media, and how his latest album changed an episode ending of the TV show 'Billions'.

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8. Axel Quack – People like honesty

Axel Quack is a strategic innovator and has worked for companies like Publicis, frog, and Allianz. We talked about his career of constantly reinventing himself, and he explained what work looks like behind all the fancy titles.

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7. Justin Gignac – Let it go

Justin Gignac is an artist, speaker, and co-founder of Working Not Working. We talked about the struggles of working in the creative industry and how to focus on what's important.

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6. Yifei Chai – I am frightened by AI

Yifei Chai works as an ECD at UNIT9. In his work, he finds beautiful ways to connect the digital world and the real world. We talked about many topics with fancy acronyms like AI, AR, VR, QR, EDR, UX, CX - you name it.

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5. Johan Kramer – Give people freedom

Johan co-founded KesselsKramer and became a full-time director later on. We talked about his career of failing as a football player, not finding a job in advertising, and being fired for having too much fun.

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4. Ivan Cash – Everything is an experiment

Ivan is an interactive artist, film director, and speaker. We talked about his career in sparking cultural conversations and celebrating human connections.

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3. Rich Silverstein – I love thinking

Rich co-founded Goodby, Silverstein and Partners. We talked about advertising, politics, and how he managed to stay in the business for so many decades.

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2. Sebastian Stricker – Societies are better if you share

Sebastian is a social entrepreneur. He founded ShareTheMeal and share. We talked about companies, society and making the world a better place.

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1. Marcello Serpa – I’m not gonna die a CEO

Marcello is a legend of advertising. We sat down in his studio on Oahu to talk about the ad industry, surfing and how to live a fulfilled life.

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