Great ideas die horrible deaths.
Creative Vengeance portrays people who have made a habit of bringing ideas to life. They get the satisfaction of proving the critics wrong over and over again. Arne Stach tries to learn from these bright minds by talking with them about their careers, life choices and perspectives on the world.
12. Gabriel Mattar & Ricardo Wolff – Creatives don’t work like a machine
Gabriel Mattar and Ricardo Wolff have been a creative couple for most of their careers. In 2018, they joined INNOCEAN BERLIN as European CCO and ECD. We talked about Brazilian advertising, German efficiency, and how to put an unknown agency on the creative radar.