12. Gabriel Mattar & Ricardo Wolff – Creatives don’t work like a machine

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Gabriel Mattar and Ricardo Wolff have been a creative couple for most of their careers. They worked for agencies like Almap BBDO, DDB, BBDO Berlin and Goodby, Silverstein & Partners in the past. In 2018, they joined INNOCEAN BERLIN as European CCO and ECD. We talked about Brazilian advertising, German efficiency, and how to put an unknown agency on the creative radar.

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Ricardo Wolff and Gabriel Mattar
Below the Nose