Yifei Chai works as an ECD at UNIT9, which was recently named Ad Age Production Company of the Year. In his work, Yifei finds beautiful ways to connect the digital world and the real world. We met at his office in London to discuss a wide range of topics. Quite a few of them have fancy acronyms like AI, AR, VR, QR, EDR, UX, CX – you name it. A fun conversation and reunion after a shared adventure in the snow.
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