1. Marcello Serpa – I’m not gonna die a CEO

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Marcello Serpa is a legend of advertising. He built AlmapBBDO and made Brazilian advertising world famous. In 2015 he sold his agency, left the business and moved to Hawaii. I met Marcello in his home at the North Shore of Oahu. We sat down in his studio to talk about advertising, surfing and how to live a fulfilled life.
(Photo above by Ricardo Serpa)

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